Email copywriters have found that email copywriting services are in high demand as email marketing continues to remain a competitive way to reach consumer audiences and offer tested opportunities for engaging prospective and existing customers. Read on to find out what email copywriters offering email copywriting services have learned about optimising email marketing as one of your company’s central digital marketing strategies.
Email marketing presents an opportunity to market informative content about your products, with a call to action (CTA). When designing a campaign, identify clear goals. Are you trying to draw foot traffic to a storefront to participate in a sale, or are you trying to tell customers about seasonal specials? Knowing what you want to tell your customers, and why, is key to streamlining your email marketing into measureable results.
You need to know how your email campaigns are doing and if they’re translating into higher sales. Analytics functionalities, included in email marketing programs, will provide you with valuable information such as how long a customer spent viewing your email, whether they visited the company website after they red the email, or what products they spent the most time learning about. Email copywriters, when providing email copywriting services, have found information like this to be vital for understanding consumer behavior, including learning how to transform product interest into purchases.
Build a Customer List
Gone are the days of spamming, through buying lists, or email harvesting. Customers today are picky about what content they want to consume. That’s why consent based opt-in approaches result in long term relationships with customers. This way you can build an email customer base that is genuinely interested in learning more about new products and offerings.
More and more people consume content on their mobile applications rather than laptops or desktops. It’s important to make sure that your email marketing design is compatible with the smaller size of a smartphone screen. Most email marketing programs will automatically produce a version of your email in a column format, but it’s important to revise drafts to ensure designs remain visually attractive, and text readable under new sizing parameters.
You don’t want to send out your marketing campaign at any time of day, nor do you want to bombard customers with too many emails. Timing matters. Your analytics can tell you when readers are most engaged, open email, click on items, or if they open it at all. Drawing from this data, you not only know how to improve the content, but also how to reach customers when they will best engage with it.
For tips from the best email copywriters providing the best email copywriting services, get in touch with us – your go-to content creation agency in Dubai delivering branded content creation.