The Science Behind Inspirational Marketing

Over the past few years, social media influence has changed from a part-time hobby to a full-fledged career, with social media celebrity followings in the hundreds of thousands and millions. One of the reasons for their popularity is down to the fact that influencers create inspirational marketing content that is both relatable and easily shareable. 

And therein is a lesson for all of us. 

Marketing copywriters and social media content creators can also leverage inspirational marketing to help turn your brand into a household name. Here’s how we do it.

Focus on authentic content

There are several social media platforms, and each of them has its own rules on how to craft visually appealing viral-worthy content. A witty tweet on banking can get as many “likes” and “shares” as a cat video on YouTube. When you’re focusing on branded content creation, be authentic. The trick is to get the right tone and mood that’s suited to your business and brand.

For instance, if you’re a travel agency, the most authentic way to reach out to your customers is via YouTube, Instagram, TikTok, and Facebook travel videos. This is where your target audience is online. Conversely, a financial institution’s most effective marketing strategy would be to target finance professionals on LinkedIn and Twitter.

Create meaningful posts

While it is important to praise your products and services, be wary of preaching. Alongside promoting your business, create content people want to share and engage with. 

Good, branded content is coherent with an emotional appeal that resonates with even the most unenthusiastic of audiences. Using visual aids such as photos and videos will make your post stand out. Remember, the goal is to create content that converts!

Be a storyteller

Consumers respond to brands that are relatable. Effective branded content addresses real-world problems, highlighting how your business is the answer to those problems. This is where the art of storytelling can be a game changer. Storytelling through video is an especially good way to create content that connects with viewers. 

Engage your audience

Now that you have the reader’s attention, it is time to present them with an action plan. This is where engagement comes in. A good digital content strategy includes the next steps and doesn’t leave its audiences hanging. Since the average reader has an attention span of fewer than eight seconds, you need to call to action your viewers fairly quickly.

If you’re using email marketing, ensure it includes a link to your landing page where users can sign up, purchase, and/or get more information about your offer. Similarly, add a link to the landing page in the video description for video content. 

Encourage feedback

It wouldn’t be called inspirational marketing if it didn’t encourage the reader to engage with the content. Posts that get more user responses are more likely to go viral. When it comes to engaging with people and seeking feedback, pinning project ideas on Pinterest is worth considering. Similarly, you can do a live session on Facebook and Instagram and encourage your followers to join in.

If you’re in need of some inspiration for your digital content strategy and content marketing efforts, get in touch with our marketing copywriters today!

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