About Us

Consistent. Collaborative. Creative.

We’re here to help you navigate the ever-changing content landscape. Inspired by the region’s need for reliable, well-written, and strategy-focused professional content writing services, we’ve been helping individuals and businesses, since 2014, take their written content seriously. From small captions to full blown reports, we’re committed to ensuring our clients receive more clicks, views, brand value, and customer trust. We put in the hard work and the long hours, researching your products, services, and competitors, writing for your targeted audiences, and connecting powerfully with your prospects.

Tim Hydari

Managing Director

With a background in psychology, Tim strives to help businesses clearly communicate with their target market, providing them with the right messaging to build their brand. With a dedicated mindset he and his team continue to build on their success.

Kerry-Luck Torry

Writing & Editing Director

Kerry uses her extensive education to build a style lexicon for clients, whatever the industry, always ensuring each piece of content is crafted upon a solid foundation of research and creativity. She’s also a walking, talking instant grammar checker.

Kerry-Lucktorry
Kerry-Lucktorry

Kerry-Luck Torry

Writing & Editing Director

Kerry uses her extensive education to build a style lexicon for clients, whatever the industry, always ensuring each piece of content is crafted upon a solid foundation of research and creativity. She’s also a walking, talking instant grammar checker.

Gavin Parsons

Account Manager & Senior Writer

Gavin is all about building relationships with customers and helping them develop their content in a thoughtful and systematic way so that they achieve sustained growth. He’s particularly a fan of well-written briefs that ensure successful outcomes.

Ambreen Noon​

Senior Writer

Ambreen is a seasoned journalist who has worked across print, digital and broadcasting in the GCC and abroad. She is a passionate wordsmith and brings a focus, finesse and flair that colleagues and clients thoroughly enjoy.

Ambreen Noon​

Senior Writer

Ambreen is a seasoned journalist who has worked across print, digital and broadcasting in the GCC and abroad. She is a passionate wordsmith and brings a focus, finesse and flair that colleagues and clients thoroughly enjoy.

Humayd Azim Burney

Business Development and Marketing Associate

Driven by his resolve to help businesses inspire and connect with their audience, Humayd assists our executive team members on key client accounts and projects. He is also a lead strategist and content creator for WIR’s digital marketing and an excellent junior writer.