Consistent. Collaborative. Creative.
We’re here to help you navigate the ever-changing content landscape. Inspired by the region’s need for reliable, well-written, and strategy-focused professional content writing services, we’ve been helping individuals and businesses, since 2014, take their written content seriously. From small captions to full blown reports, we’re committed to ensuring our clients receive more clicks, views, brand value, and customer trust. We put in the hard work and the long hours, researching your products, services, and competitors, writing for your targeted audiences, and connecting powerfully with your prospects.

Tim Hydari
Founder, Senior Writer & Editor
Ambreen Noon
Senior Writer & Editor
Ambreen is a seasoned journalist who has worked across print, digital and broadcasting in the GCC and abroad. She is a passionate wordsmith and brings a focus, finesse and flair that colleagues and clients thoroughly enjoy.


Ambreen Noon
Assistant Writing Director & Senior Writer
Ambreen is a seasoned journalist who has worked across print, digital and broadcasting in the GCC and abroad. She is a passionate wordsmith and brings a focus, finesse and flair that colleagues and clients thoroughly enjoy.

Humayd Azim Burney
Writer & Junior Editor
Driven by his resolve to help businesses inspire and connect with their audience, Humayd assists our executive team members on key client accounts and projects. He is also a lead strategist and content creator for WIR’s digital marketing and an excellent junior writer.